The goal was to create a brand identity that would resonate with the diverse community of people working at Consider. Alongside Creative Director Stephanie Mitchell, I the visual system that reflected Consider's newly crafted name, identity and mission.

From creating the logo, to color, graphics and typography, to setting the web design style and illustrating 30+ custom staff portraits, this brand identity had a wide gamut of touch points. Unfortunately for us, a week before launch we were informed that the company was unexpectedly shutting down.