In early 2020, COVID-19 infections and fatalities surged nationwide, disproportionately affecting communities impacted by compounding health inequities. Communities of color, non-English and low-English proficiency speakers in particular were at risk and lacked adequate support and public health information.

I created custom animations that could be quickly transcreated into 8+ different languages and constantly adapt and shift as information updated. I created custom illsutrations, animations as well as tactical CBO material and digital ads to reach communities where they were. The results were 1.4 billion ad impressions in digital, video, social channels, 150 million+ video views, 9.62 million+ website visits as well as Oregon being ranked 4th in COVID-19 vaccinations nationwide.