OJTA needed a new logo and brand identity that better reflected them today and could carry them forward as a movement with momentum. The logo was inspired by Oregon’s state bird, the Western Meadowlark and embodied their iconic "show up and throw down" energy. It was also important that this logo could be used on merch and community handouts as the spread their reach throughout the community.

As the art director alongside Creative Director Stephanie Mitchell, I designed the logo, brand guidelines, email, social and presentation templates, a website (unfortunately they didn't have the budget for) legislative one pagers and a logo animation.