Lightlife is a plant-based food company that wanted to advocate for a more balanced and flexible relationship with food. To do so, we created a "Flexuary" campaign to address the insight that ~88% of New Years Resolutions fail by Jan. 17th. We also worked with Lily Singh to promote a "Clean Break" with any not-so-healthy habits. I designed a microsite quiz, paid & organic social, animations, web banners and merchandise.